A Beginner's Guide To Blogging With Alice Judge-Talbot
A Beginner's Guide To Blogging With Alice Judge-Talbot
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A Beginner's Guide To Blogging With Alice Judge-Talbot

Regular price £149.00

If you have ever felt the urge to have your own online space, this is for you.

Starting a blog can be the catalyst to so many things. If you’re looking to expand your business it can work as a platform to launch off, if you’d like to put some welly behind a writing career it can be your portfolio, and if you want to build a community it’s a wonderful way to start. Whether you love the call of crafting words or have a budding business idea, a blog is a sensible and cost-effective place to start.

Alice has put together a day-long course to help you along your journey into the blogging world covering hot topics such as content, social media & community, audience & the technical side behind actually building your blog. One of the best parts of the day will be is that you’ll go home not only with a bank of actionable knowledge and take-aways but a fully up-and-running blog. All you need to bring is a laptop, a notebook, and tons of enthusiasm.

Here’s what you’ll learn on the day:

A Beginner’s Guide To Blogging: The Workshop

Who is your blog for?
Why and for whom are you writing your blog? What are your goals for starting onw? We’ll talk about finding your audience and how you can get them to look at the content you put out there.
Blog Content
The bones of your website, the crux of why your audience will follow you: what will your blog actually be about? Which content pillars will you build your posts on? Together we will generate sample post ideas and I’ll give you the tools to brainstorm ongoing material so you’re never short of content. We’ll also touch on SEO and how this relates to the words, images and video you post, as well as how what you post on Social Media affects your search rankings.
The Technical Stuff 
It’s all well and good knowing what you want to write and who you’ll write it for, but to go live you need a platform to put it on! Together we’ll set up your actual blog and get it looking lovely. I’ll give you resources so you can develop a visual brand you feel happy with and create a space you’ll feel excited to log on to every day.
Social Media and Community
We all spend too much time hanging out on Instagram (obvs), but how can you get your Social Media accounts and Community (that’s the people who follow you) to become followers of your blog? We’ll talk about the difference between followers and advocates, and how to craft an engaged community.
Putting It Into Practice
You’ve got the bare bones of your blog, you’ve got a content plan, you’ve got a community. Now let’s set your site into the world! We’ll work out a blog strategy for the future and talk about how to maintain focus and motivation.
About Alice
Alice has been blogging at More Than Toast for 8 years, and on the world wide web for 18, before a blog was even called a blog. As a Digital Editor and Content Manager in her previous life for some of the biggest brands around, she managed blogs for people like VICE (growing their monthly audience from 80k to ~1.3m in 2.5 years)  and IKEA (where she managed a site re-design that cost more than my first house). Alice has run the Social Media accounts for similar sized behemoths (Mentos, Graco, Gordon’s Gin), crafting words and audiences from scratch and for entertainment, engagement and eCommerce. Published in The Telegraph, Stylist and Buzzfeed. Alice has the Technical and Marketing know-how, but can also teach you how to write words people want to read.
Join us on the 11th November from 10am to approximately 3pm for a day that promises to be full of learning and fun! You’ll arrive with your laptop and leave with a fully functioning blog and the skills you need to run it successfully.
The price of the course, which includes a light lunch, is £149.
If you’d like to pay in two installments – please email alice@morethantoast.org.


Due to the nature of the course we are limited to 10 spots only, so book yours up quickly!

*Please note this course will run with a minimum of 5 spaces allocated.